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Case Study: M1 rollover

On 25 January 2018 a truck rolled over on the M1 which closed parts of the highway.

We quickly posted video of the rollover, captured from our CCTV cameras. This post was displayed over 2.2 million times and was commented on, reacted or shared by 21% of people who saw it.

This post helped our customers by:

  • quickly identifying the closure, allowing affected Queenslanders to replan their journey
  • tying in a relevant road safety message important to prevent similar issues in the future.

Read more in our annual report